Pharmaceuticals is one of the most profitable industries in North America. But do the drugs industry’s sales and marketing strategies go too far? A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New… Read More »Doctoring sales
THE CHALLENGE It is a great deal easier to motivate employees in a growing organisation than a declining one. When organisations are expanding and adding personnel, promotional opportunities, pay rises, and the excitement of being associated with a dynamic organisation create feelings of optimism. Management is able… Read More »Motivating Employees under Adverse Conditions
A The Lumière Brothers opened their Cinématographe, at 14 Boulevard des Capucines in Paris, to 100 paying customers over 100 years ago, on December 8, 1895. Before the eyes of the stunned, thrilled audience, photographs came to life and moved across a flat screen. B So ordinary and routine has… Read More »The power of the big screen
One of the first great intellectual feats of a young child is learning how to talk, closely followed by learning how to count. From earliest childhood we are so bound up with our system of numeration that it is a feat of imagination to consider the problems… Read More »Numeration
Elderly people are growing healthier, happier and more independent, say American scientists. The results of a 14-year study to be announced later this month reveal that the diseases associated with old age are afflicting fewer and fewer people and when they do strike, it is much later… Read More »Greying population stays in the pink
A new study conducted for the World Bank by Murdoch University’s Institute for Science and Technology Policy (ISTP) has demonstrated that public transport is more efficient than cars. The study compared the proportion of wealth poured into transport by thirty-seven cities around the world. This included both the… Read More »Advantages of public transport
The threat posed by climate change in the Arctic and the problems faced by Canada’s Inuit people A Unusual incidents are being reported across the Arctic. Inuit families going off on snowmobiles to prepare their summer hunting camps have found themselves cut off from home by a… Read More »Climate Change and the Inuit
The vast expansion in international trade owes much to a revolution in the business of moving freight A International trade is growing at a startling pace. While the global economy has been expanding at a bit over 3% a year, the volume of trade has been… Read More »Delivering the Goods
A They play hard, they play often, and they play to win. Australian sports teams win more than their fair share of titles, demolishing rivals with seeming ease. How do they do it? A big part of the secret is an extensive and expensive network of… Read More »Australia’s sporting success
In general, it is plausible to suppose that we should prefer peace and quiet to noise. And yet most of us have had the experience of having to adjust to sleeping in the mountains or the countryside because it was initially ‘too quiet’, an experience that suggests… Read More »EFFECTS OF NOISE
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