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Practice 6

Doctoring sales

Pharmaceuticals is one of the most profitable industries in North America. But do the drugs industry’s sales and marketing strategies go too far? A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New… Read More »Doctoring sales

The power of the big screen

A The Lumière Brothers opened their Cinématographe, at 14 Boulevard des Capucines in Paris, to 100 paying customers over 100 years ago, on December 8, 1895. Before the eyes of the stunned, thrilled audience, photographs came to life and moved across a flat screen. B So ordinary and routine has… Read More »The power of the big screen

Numeration

One of the first great intellectual feats of a young child is learning how to talk, closely followed by learning how to count. From earliest childhood we are so bound up with our system of numeration that it is a feat of imagination to consider the problems… Read More »Numeration

Advantages of public transport

A new study conducted for the World Bank by Murdoch University’s Institute for Science and Technology Policy (ISTP) has demonstrated that public transport is more efficient than cars. The study compared the proportion of wealth poured into transport by thirty-seven cities around the world. This included both the… Read More »Advantages of public transport

Delivering the Goods

The vast expansion in international trade owes much to a revolution in the business of moving freight  A International trade is growing at a startling pace. While the global economy has been expanding at a bit over 3% a year, the volume of trade has been… Read More »Delivering the Goods

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